Business Evolution

Business Strategy Development – Help businesses develop effective strategies that align with their goals and objectives.
Business Development – Work with businesses to identify new growth opportunities, develop partnerships, and expand their customer base.
Innovation and Creativity – Work with businesses to foster a culture of innovation and creativity, helping them develop new products, services, and processes.
Digital Transformation – Help businesses adapt to new technologies and digitize their operations to increase efficiency and stay competitive.
Brand Strategy – Develop strategies to build and enhance a business’s brand, including messaging, positioning, and visual identity.
Affiliate Program Development – Develop and manage affiliate programs to drive revenue and expand a business’s reach.
Product Identification & Procurement – Help businesses identify and source new products to add to their offerings.
Social Communications Strategy – Develop and execute social media strategies to enhance a business’s online presence and engage with customers.
Additional services provided through Purpl. for clients wanting to start, grow or realign their business

Brand Growth

Brand Strategy Development – Help businesses develop a clear and effective brand strategy that aligns with their goals and resonates with their target audience.
Brand Identity Development – Develop visual and messaging components of a brand, such as logos, taglines, and brand guidelines, that accurately reflect a business’s values and identity.
Brand Architecture – Develop a brand architecture strategy that aligns with a business’s overall strategy and helps them organize and structure their brands and sub-brands.
Naming – Develop and recommend brand and product names that are memorable, descriptive, and aligned with a business’s brand strategy.
Messaging Development – Develop messaging that is consistent with a business’s brand strategy and resonates with their target audience across multiple channels.
Brand Expansion Strategy – Develop and execute a strategy for expanding a brand’s reach and entering new markets or segments.
Copy Development – Develop effective copy that supports a business’s brand strategy and engages with their target audience across multiple channels.
Competitive Analysis – Analyze competitors’ brand strategies and identify areas of differentiation and competitive advantage.
Product Development – Assist businesses in developing new products that align with their brand strategy and meet the needs of their target audience.
Content Strategy – Develop a content strategy that supports a business’s brand strategy and engages with their target audience across multiple channels.
Social Media Strategy – Develop and execute a social media strategy that helps businesses increase their reach, engagement, and conversions.
Influencer Marketing – Develop and execute influencer marketing campaigns to leverage the power of social media influencers and increase brand awareness.
Brand Partnerships – Develop and manage brand partnerships to expand a business’s reach and align with other complementary brands.
Brand Reputation Management – Monitor and manage a business’s online reputation to ensure that it aligns with their brand strategy and values.
Brand Audit – Conduct a comprehensive brand audit to assess a business’s brand strength, identify areas for improvement, and develop recommendations for growth.
Brand Guidelines – Develop comprehensive brand guidelines that ensure consistency in messaging and visual identity across all touchpoints.
Brand Training – Develop and deliver training programs to educate employees and stakeholders about a business’s brand strategy and values.

Innovation Strategy

Innovation Strategy Development – Help businesses develop an innovation strategy that aligns with their overall business goals and objectives.
Technology Trends – Stay up-to-date on emerging technologies and trends, and help businesses identify opportunities for innovation.
Ideation Workshops – Facilitate ideation sessions to help businesses generate new ideas and identify potential opportunities for innovation.
Customer Insights – Conduct research to understand customer needs, wants, and pain points, and use this information to inform innovation efforts.
Innovation Roadmapping – Develop an innovation roadmap that outlines the short-term and long-term goals for innovation, and the steps needed to achieve them.
Open Innovation – Facilitate collaboration and partnerships with external stakeholders, including customers, suppliers, and academic institutions, to foster innovation.
Innovation Ecosystem Mapping – Map the innovation ecosystem and identify potential partners, competitors, and opportunities for collaboration.